Based on the visual style I have developed for both the Ouija design and the alpha/omega design from ages ago, here are a few experiments with logos. I have tried a variety of typefaces, including futura, gill, univers, baskerville, caslon, times, times new roman and scotch roman. I have experimented with increasing the leading and have found 800 to be appealing, it has quite a high fashion-sophistication about it that I want to capture. Originally I tried playing with making the type a bit symbolic, and although I may touch o this again, I probably won't go near it.
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